In recent weeks, I've been researching the nexus of Wellness and Sustainability. Part of my motivation for this research stems from the fact that we’ve been challenged to position Fit for Green as a solution for one or the other. Instead we continually get pushed back to it being for both Wellness and Sustainability. A second motivation is to rekindle what sparked the “Why” of Fit for Green. I plan to continue my research but wanted to share initial findings in this post with special attention to one research paper.
The map above illustrates the convergence of Health and Sustainability which brings us very close to the topic I set out to research. The map comes from a research paper called The Greening of Health (Falcon and Lueck, 2011). The catalyst for their research came from a larger initiative, a branch of the Institute for the Future(IFTF) called “Health Horizons Program”. The paper explains the Genealogy of touchpoints in history where health and sustainability have crossed paths as well as a potential futuristic path that has the two merging.
At Fit for Green, our goal is to add a branch to the map in “The Greening of Health”. The plan is to bring sustainability into gyms across the world, not unlike the way it was brought into youth and outdoor organizations noted in the map. It would certainly be an honor to tie Fit for Green’s lineage back to Baden Powell, the founder of Scouting and John Muir a naturalist, explorer and one of the founders of the Sierra club. Ideally, we’ll be able to bring sustainability into the gym and to make it part of wellness before the need becomes urgent.
What sparked the idea for Fit for Green, as mentioned in my Ted talk, was a firsthand experience with air pollution. I’ve heard there were places in the world where people couldn’t see the stars for months at a time because of air pollution but never imagined what that would be like. That time, when I experienced it, I didn’t have to imagine it and my feelings were of concern and disappointment. Scientific predictions that explain climate change effects as cataclysmic and catastrophic certainly don’t instill confidence that this problem is being handled adequately.
Consumers will naturally drive these solutions that blend sustainability with other goods and other places. We’re fortunate that great leaders like Elon Musk are paving the way. Most recently with his announcement to release roofing that keeps out the weather and creates power. Or even more notable, an emission free car that finally makes sense. It’s a great time to be part of using technology to drive sustainability into new places. The road, the roofs, and soon commercial gyms across the world!