Fit for Green will deliver features that provide a means for charitable contributions through exercise. These features will enable people to donate their exercise effort, while on Fit for Green equipment, to a charitable cause. While exercising for charity is not a new concept, our goal is to be the first to offer it through fitness equipment on an ongoing basis. Committing to these features will further reward our users and strengthen our commitment to address our world's sustainability issues.
In the following paragraphs, we’ll explore three of the key issues that we must work through as we refine the charitable donation requirements. First we’ll look at how the appeal to donors. Next, we explore some of our thinking about which charity(s) to contribute to. Lastly, is the issue of how to provide auditing and tracking to ensure accurate accounting of the donations. We do realize that there will be other details to work through but we believe that thoroughly vetting these three will start us off on the right foot.
Appealing to Donors
The plan for developing a donor base is to approach large organizations that market to the Fit for Green user base. Our thinking is that associating a donor’s brand with Fit for Green will help users to understand which brands are committed to the sustainability charities being supported. The plan is to show the logos of all the donors for a workout on the screen as user’s exercise. We will do this in a subtle and non-interfering way so that Fit for Green does not become a platform for advertising. See example below.
Deciding Which Charities to Give to
The proceeds of the charitable donations will go to charities that focus on sustainability. While some may expect Fit for Green to extend the focus on environmental sustainability, we must also appreciate that the charitable donation features will offer freedom to focus on the broader problem of sustainability as defined by the 3-pillar model shown above. This broadly accepted model defines the sustainability problem to include Social, Environmental, and Economic factors.
There are many charities to consider and bring awareness to so it becomes a challenge to decide on just 1 or what the process is for selection or many.
The following options are under consideration:
We measure the exercise per how much power is returned to the grid, we believe this is a non-controversial metric that will be consistent across machines. This will be the basis for the donation. The power returned is communicated to the users in the form of LEDs. Every 5 LEDs generated = 1 watt-hour of power being returned to the grid. This is a fair and unbiased way of measuring and reporting since it directly represents to the amount of work done. Another benefit of using LEDs generated is that the measurement is directly related to the environmental sustainability contribution of that workout.
Fit for Green will provide accounting in one or a combination of the following ways:
Fit for Green is committed to merging the issue of Sustainability with Wellness. Workouts on our machines are different because users are actively engaged in addressing our world’s sustainability issues as they exercise. This gives users a more rewarding and gratifying user experience making them feel even better about exercising.